USAL Holding LLC-FZ is a dynamic investment powerhouse committed to advancing sustainable growth and food security across the Middle East and international markets.
Headquartered in the United Arab Emirates, the group oversees a growing portfolio of specialized subsidiaries, including UniFrest Trading, Over Ocean General Trading, and Be Linked Trading.
Operating through a vertically integrated model, USAL Holding maintains full control over quality, traceability, and sustainability — ensuring excellence from farm to global markets.
We proudly serve clients across the Middle East, Asia, and Europe, delivering premium fresh produce and food products year-round.
By leveraging strategic expertise and strong market insight, we secure resilient supply chains and cultivate long-term partnerships.
Our work is rooted in collaboration with local growers, agricultural innovators, and global logistics providers, enabling us to lead in sustainable farming, traceable trade, and responsible sourcing.
Our mission is driven by an unwavering commitment to food safety, environmental stewardship, and empowering communities — building a future-ready agribusiness platform for the region and beyond.
Food Security and Sustainability:
Through strategic investments in agricultural sourcing and global trading, USAL Holding supports food security initiatives in the GCC region, ensuring consistent availability of high-quality fresh produce.
Global Distribution Excellence:
Our subsidiaries operate across critical trading hubs, with UniFrest Trading managing worldwide citrus exports, Over Ocean General Trading expanding its footprint in the UAE’s local distribution channels and Be Linked Trading pioneering the import and distribution of fresh and frozen food products in Qatar.
Vertical Integration and Value Chain Control:
From contracting local farmers and packing facilities to managing exclusive brand distributions, USAL Holding’s strategic approach through its UniFrest Trading ensures quality, traceability, and sustainability at every stage of the supply chain.
To become a globally recognized, technologically advanced, and vertically integrated agribusiness enterprise, committed to delivering high-quality fresh produce to consumers worldwide.
To harness our expertise in agriculture, technology, and supply chain management to cultivate, trade, and distribute premium-quality food products that meet the evolving needs of our global clientele.
Import / Export Operations in UAE (Over 50 containers)
Import / Export Operations in UAE (3 Tons/Year)
To manage export, logistics & realize 12 months supply
Imported over 300 containers
New Holding Company in UAE for the group
In the 2024 season, successfully exported 2.4 million cartons of citrus to international markets.
Our success is built on collaboration—uniting talented individuals to achieve shared goals.
We are dedicated, accountable, and focused on doing the right thing at the right time in the right way.
We uphold honesty and transparency in everything we do—fostering trust among our customers, employees, stakeholders, and shareholders.
We foster a secure and empowering workplace that cultivates long-term commitment and dedication.
We embrace innovation and invest in advanced technologies and training to constantly evolve and grow.
USAL Holding, headquartered in the UAE, is strategically expanding its global presence through a multi-pronged operational model:
1. Export & Year-Round Supply:
Led by Unifrest FZCO (UAE) and Unifrest S.A (under final stages of establishment)., this stream ensures continuous citrus supply (12 months’ supply) through advanced logistics and diversified sourcing.
2. Trading & Local Distribution:
Managed by Over Ocean General Trading (UAE) and Be Linked Trading (Qatar), focusing on regional market penetration and retail distribution.
3. Customer Relationship & Market Presence:
Dedicated to international market access, and build long-term relationships with customers, this function oversees current Regional Offices (In the initial stage of establishment) in Bangladesh, India, China, and Saudi Arabia.
4. Future Expansions (Under Study):
Ongoing assessments are in place to further scale the group’s footprint into new strategic markets.
This structure positions USAL Holding as a fully integrated, globally-oriented agribusiness with strong capabilities in logistics, market access, and customer engagement.