CEO Message

Dear Valued Partners, Stakeholders, and Friends,

At USAL Holding, we believe that agriculture is more than an industry — it is a vital connection between people, nature, and the global economy.

Our journey has been driven by a passion to cultivate excellence, a responsibility to uphold quality and sustainability, and a vision to create lasting impact across every community we touch.

What began as a focused agricultural venture has evolved into a dynamic, vertically integrated group spanning farming, food processing, global trade, and distribution. Each step of our growth has been fueled by a commitment to innovation, operational excellence, and building trust with our partners, customers, and growers.

Our move to Dubai marked a strategic turning point, enabling us to position USAL Holding at the centre of international trade flows while expanding our capabilities in sourcing, logistics, and market reach.

Today, with operations in Egypt, South Africa, Qatar, and across emerging markets, we are proud to deliver high-quality, responsibly produced food to consumers worldwide.

As we look ahead, we are investing heavily in technology, traceability, sustainability, and empowering small growers — ensuring that our business grows responsibly while staying agile to the changing demands of global agriculture.

USAL Holding is not just a business — it is a growing ecosystem of partnerships, innovations, and shared success stories. We invite you to be part of this journey, as we continue building a future where quality food is accessible, farming communities are empowered, and global markets are connected with care and integrity.

Thank you for your trust and partnership.

Sincerely,

Omar Ali Abuein
Group Chief Executive Officer

USAL Holding